North Carolina Distilleries

Written By: Kelly McCullen - Jan• 27•12

I’ll make a prediction right now.   North Carolina will become known as a state that welcomes and appreciates micro-distilleries.  Very quietly, over the past several years, small teams of risk takers have launched distilleries, primarily in the more western parts of North Carolina.  As a reporter, I’ve had the honor of visiting three of these distilleries.  Each focuses on making a different kind of spirit as its primary product.  Below is a collection of those stories as reported for UNC-TV – North Carolina’s Public Television network (which is really cool for promoting the unique story angles throughout North Carolina).

In no particular order, I present these North Carolina-based distillers.  First, is Southern Artisan Spirits.  This is a family owned business involving two brothers and their father – Alex, Charlie and Jim Mauney.  These guys prefer gin – gin & tonic, actually – and the Mauney brothers, I’m told, are quite excellent cooks.  They concentrated that talent into creating a Western-style gin called “Cardinal Gin.”  It’s quite floral in taste with the juniper berry influence quite prevalent yet not dominant in flavor.  It’s dialed in and could convert some vodka drinkers who want more flavor yet find the London Dry gins too harsh.

Troy & Son Distillery is owned by Troy and Charlie Ball, who left a real estate career to concentrate on creating what the Balls call a “superfine moonshine.”  Its moonshine is clear like water and, generally, smoother than most of the bootleg moonshine you can scrounge up if you know where to look.  Troy & Son also benefits from Troy’s relentless push and promotion to get moonshine into metropolitan areas and then have it accepted as a drink choice among well-monied and discriminating cocktail buyers.  From what I can see online, check for yourself, it appears Troy & Son moonshine is getting healthy exposure, including a segment on MSNBC’s “Morning Joe” news program.  I profiled Troy and Charlie for UNC-TV’s North Carolina Now program and created a short video using Troy & Charlie’s own words that I’ve posted below.

Carolina Distillery is interesting in that it was born from very difficult economic circumstances.   One founder lost his career when the Lowe’s Home Improvement corporation relocated.  Another founder worked as a contractor and we all know what’s happened to housing in the past four or so years.  The third founder seems to be doing okay as a tattoo artist but had a very old family brandy recipe that needed introduction on a mass and legal scale.  So, Carriage House brandy came into being.  Interestingly, I expected an almost sweet liqueur.  Carriage House hits you like a bourbon with nice warmth and finish.  I’m told Carolina Distillery will be opening a public-friendly distillery and themed restaurant in downtown Lenoir, NC very soon.

I’ve never visited Piedmont Distillers but UNC-TV reporter David Huppert has met that team, which focuses on making traditional, North Carolina moonshine.  NASCAR legend Junior Johnson offered his old time recipe to the Piedmont team to launch a special product line and Piedmont’s products are found throughout America.  They are a true pioneer of North Carolina distilling.  Here’s David’s report.

 

Checking out Carolina Distillers & Their Carriage House Brandy

Written By: Kelly McCullen - Jan• 24•12

I’ve focused a series of stories in recent months on the tiny and growing NC-based distilling industry.  Without question, the distilleries I’ve visited are true small businesses.  Carolina Distillers in Lenoir, NC is no exception with its three partners and couple of other employees doing everything from fermenting to bottling.

Kenny Greene, Keith Nordan and Chris Hollifield bring different skills to Carolina Distillers and their effort appears to be paying off with business growth.  While their distillery isn’t open to the general public, per se, they were very gracious in having Alan Brown and myself on their premises to learn about the business for UNC-TV’s North Carolina Now.  The recipe for Carriage House Apply Brandy is generations old and comes from Chris Hollifield’s grandfathers (add a few “greats” in front of grandfather to get a sense of the recipe’s vintage).

It looks like a ton of fun to distill and then have customers, in growing numbers, appreciate the product but there’s no question that hours of work are required to keep the business running.  The partners, all three, were greatly affected by Caldwell County, NC’s permanently changing economy and not in a positive way.  In fact, the distillery idea was born from the events that forced their career changes.

Let’s talk about the taste of Carriage House brandy.   The apple brandy is not sweet like you may expect.  It tastes more like a whiskey or bourbon and drinks the same as well.  I’m told people mix it as well.  Carriage House’s “Strawberry Infusion” brandy is what you may expect – a sweet, 60-proof sipper that carries a slightly fruity note as the flavor trails away.  You’d likely drink this slightly warm or, at least, at room temperature.

Southern Artisan Spirits – Makers of Cardinal Gin

Written By: Kelly McCullen - Jan• 21•12


The story above is my report for UNC-TV’s nightly program “North Carolina Now.”  The Mauney family is turning out some, literally, top-shelf gin in King’s Mountain, North Carolina.  I really enjoyed their hospitality and was very impressed with Cardinal Gin’s smooth and rounded flavor.  The Mauneys are absolutely correct when they say their gin is not a typical London Dry Gin.  It isn’t.  There are more herbs and botanicals in this style of “Western gin” than you can count and certainly detect on your palette.  There’s no question the impact of the traditional ingredient, juniper berries, is prevalent but not dominant.

Cardinal Gin by Southern Artisan Spirits

 

Southern Artisan Spirits is a family-owned business, which is also something I appreciate.  It’s the ultimate in business risk-taking because the business must profit and the owners must get along personality-wise.  Alex & Charlie Mauney are brothers who, I learned, are good cooks.  Their partner is Jim Mauney – their father.  Jim’s job and 33-year career ended during the outward migration of textile jobs from King’s Mountain, a common story with a plot that still doesn’t seem right to me.

At present moment, there are only a handful of distilleries producing a legal spirit in North Carolina.  There are likely more than a handful of bootleggers but they don’t necessarily like being on a TV camera to tell their story.   Cardinal Gin is the only gin made in NC so, if you try, remember that the company owners, “executives,” if you will, have distilled and bottled your drink.  That’s customer service…..until they grow large enough to hire workers, which appears to be happening.  Good luck, Guys!

Southern Artisan Spirits has also received attention from South Carolina media.  The show “Around Carolina” on Time Warner Cable visited King’s Mountain and posted this profile TV story.

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