S0 I’m sitting in a meeting at UNC-TV, a meeting that discusses social media strategy for various UNC-TV network shows. I heard about Ken Burns’ new documentary, “Prohibition,” opening nationwide on PBS in October, 2011 and there was a desire to promote it somehow. College campuses are popular locations for PBS screenings of documentaries; it makes sense, I presume. But, I opened my mouth to suggest, “We should find a bar or tavern for a screening of ‘Prohibition.’”
The initial reaction in that meeting was, “They’d never go for it. We’ve tried before.” But, station brass liked the idea. We found Pack’s Tavern in Asheville, North Carolina. It’s a new business in an old building that features a huge steel door and portion of a tunnel used for illegal boozin’ during Prohibition. I can’t wait to check it out. We’re heading there on September 21st to profile the business, its owners and its link to history. At 6pm that night, the Pack’s Team has agreed to screen a portion of the Prohibition documentary, rolling a complete event into one afternoon and evening. I’m hoping folks will come out, have a drink, sample the documentary and leave feeling a bit better after a day of work. The Pack’s Tavern team are a friendly crowd and I really look forward to meeting them at the TV production/screening. If you’re in the area, drop by and say, “Hi.”




